Britain’s Media Has Let Nigel Farage Reshape Political Journalism

Why?

The Reform UK Leader’s rise is not an aberration but the predictable consequence of an industry that has restructured itself around virality, writes James Bloodworth

There are some who seem destined never to leave the green room. Nigel Farage is one of them.

Twenty-five years after first arriving on the political scene as a garrulous Eurosceptic, the Reform UK Leader remains the UK’s most over-exposed ‘outsider’.

There is a symbiotic relationship between Farage and Britain’s media class. In part at least, he is their creation and their guilty pleasure: a source of ‘oven-ready’ controversy in an age when attention has become the industry’s main currency.

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